‘Super Shy’ Director Calls Out HYBE Over Min Hee-jin Feud

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On May 18th, Director Shin, the mastermind behind NewJeans’ ‘Super Shy’ music video, voiced his concerns on Instagram regarding the ongoing conflict between HYBE and CEO Min Hee-jin. Shin criticized HYBE’s approach, saying, “Should I say it’s funny? The blow that the No.1 entertainment company in our country pulled out after much deliberation is nothing more than someone criticizing someone.”

He expressed confusion over HYBE’s intentions, questioning their motives and the impact of their public statements. Shin reflected, “If you give a group that debuted just a year ago a year-and-a-half vacation, during that time, someone will be remembered, and someone might be forgotten.”

NewJeans’ ‘Super Shy’ MV Concept Photo.

Shin conveyed his support for CEO Min, stating, “As someone who knows how CEO Min Hee-jin thinks about the kids better than anyone, I write this with a heavy and frustrated heart. I only feel sorry for the kids.”

The conflict reached the Seoul Central District Court on May 17th, where an injunction hearing took place. HYBE accused Min of prioritizing financial gains over NewJeans’ well-being, while ADOR defended Min, emphasizing the potential harm to NewJeans and ADOR if she were dismissed.

HYBE and ADOR present opposing arguments.

This ongoing dispute highlights the tensions in the Korean entertainment industry, with fans and insiders closely watching its developments.

Written by Sofia Reed Kpop Metrics Specialist Kpop, News, Coverage, Trends, Fandom, Updates Sofia Reed has 5+ years of experience in digital analytics and holds a degree in Data Science with certification in audience measurement and platform metrics.

Sofia Reed evaluates K-pop performance using structured data analysis and cross platform comparison. She focuses on identifying growth patterns, engagement shifts, and performance consistency across release cycles. Her work connects numerical indicators with distribution strategy to explain outcomes. She emphasizes repeatable insights supported by verified data sources.

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