TXT’s Yeonjun has been announced as the new ambassador for the international cosmetic brand Benefit.
The brand recently unveiled a beauty campaign featuring Yeonjun, who perfectly embodies the youthful and trendy spirit of Benefit’s popular “Benetint Color Extension” line.
In the campaign photos, Yeonjun showcases the fresh new shade called “Raspberry Tint,” capturing a cool, laid-back vibe that appeals strongly to the Gen Z audience.
His look includes an oversized white knit sweater, a wet-hair style, and vibrant pink lighting that emphasizes a dreamy, effortless charm.
A representative from Benefit commented that Yeonjun’s unique and free-spirited image aligns seamlessly with the brand’s new Benetint color, expressing plans to continue promoting the trendy beauty mood through a variety of upcoming campaigns.
To celebrate the collaboration, Benefit is offering fans a special event where they can receive a set of four exclusive ID-style photos of Yeonjun with the purchase of any of the eight available Benetint shades.
These limited-edition photo goods will be available both at offline stores nationwide and through online platforms like Naver and Olive Young, while supplies last.
The partnership highlights Yeonjun’s rising influence not only as a musician and performer but also as a fashion and beauty icon resonating with young audiences worldwide.
Fans of Yeonjun and Benefit alike are eagerly anticipating the campaign and the exclusive merchandise that celebrates this exciting collaboration.
