WJSN member Dayoung has made history as the only K-pop idol selected as an ambassador for a construction machinery brand. In November 2023, HD Hyundai announced that Dayoung had been appointed global ambassador for DEVELON, a construction equipment brand under HD Hyundai Infracore. Her selection marked a groundbreaking moment, as idols are rarely associated with heavy industry endorsements.
HD Hyundai shared photos of Dayoung visiting the company’s GRC headquarters, where she was welcomed with a large banner. She was also seen holding an HD Hyundai employee badge and a miniature forklift, which she affectionately nicknamed “General.” Her playful comment about wanting the miniature machine to “grow up” so they could dig together reflected her genuine enthusiasm for the role.
What set Dayoung apart was her hands-on involvement with construction equipment. According to HD Hyundai, she earned a license for operating a small excavator under three tons, fulfilling the qualifications for her ambassador position with unique dedication. Her journey to obtaining the license was documented through the YouTube series “WorkDol,” where she showcased her training process and even worked part-time on a farm.
Through the series, Dayoung demonstrated her ability to operate heavy machinery confidently, further solidifying her credibility as an ambassador.
Beyond this achievement, Dayoung remains active as a member of WJSN and has appeared on various television programs, including “Kick A Goal” and “Idol League Season 4.” She also gained renewed attention with her song “Body,” continuing to expand her influence across multiple fields.
