K-pop boy group ALL(H)OURS is gearing up for a monumental chapter in their career as they prepare for the launch of their sixth mini album, titled ‘UNBOUND’, slated for release on September 10, 2026.
This upcoming release signifies a major milestone for the group, serving as the musical prelude to their very first world tour and demonstrating their expanding reach on the international stage.
The upcoming mini album will adopt a double title track format designed to showcase the group’s artistically evolving repertoire and performance versatility.
To kick off the promotional rollout leading up to the full album drop, ALL(H)OURS will premiere one of the double title tracks, “HOP,” alongside its accompanying official music video on August 25.
By introducing “HOP” ahead of the complete project, the group aims to establish a distinct artistic tone and build early momentum among listeners worldwide.
Immersive City Promotions in Seongsu-dong for Fandom Orangies
To complement the pre-release single and deepen fan engagement, ALL(H)OURS has introduced an interactive offline mapping initiative centered in Seoul’s trendy Seongsu-dong district.
The creative promotional campaign thoughtfully connects a curated series of “HO(t) P(laces)” into an accessible urban walking trail, converting the neighborhood into an interactive playground.
Members of their official fandom, affectionately known as “Orangies,” can participate directly by referencing “THE H?? MAP” distributed across the group’s official social media channels.
Fans are encouraged to follow the designated trail and visit the specified physical locations to experience the “HOP” campaign firsthand.
This creative street-level activity highlights ALL(H)OURS’ commitment to fostering strong connections with their supporters through unified online and offline experiences.
Global Expansion, Debut World Tour, and Official Light Stick Launch
In tandem with the promotional rollout for ‘UNBOUND’, ALL(H)OURS is preparing for their highly anticipated debut world tour.
The tour represents a major step forward in the group’s strategy to expand their global footprint, giving international audiences the opportunity to experience their live performances in a series of intimate concert settings.
To further elevate the live concert atmosphere and reinforce fandom identity during the upcoming tour, ALL(H)OURS will also reveal their official light stick.
Designed to enhance the live concert experience for concertgoers, the official light stick aims to unify fans during world tour stops.
Through this synchronized series of releases- combining a double title mini album, interactive urban fan events, an official light stick release, and a major world tour- ALL(H)OURS is positioned to make a strong impact throughout the second half of 2026.