BLACKPINK’s “SHUT DOWN” Achieves Major Milestone: 700 Million Views on YouTube

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BLACKPINK continues to demonstrate their unshakable dominance in the music industry, even amidst their extended hiatus.

The group’s music video for “SHUT DOWN” has officially reached a monumental 700 million views on YouTube, becoming their 11th video to achieve this impressive milestone.

This achievement solidifies BLACKPINK’s position as the female group with the most music videos surpassing 700 million views on the platform.

The achievement follows a long line of iconic hits, including “DDU-DU DDU-DU”, “BOOMBAYAH”, “As If It’s Your Last”, “Kill This Love”, “How You Like That”, “Whistle”, “Playing With Fire”, “Ice Cream”, “Pink Venom”, and “Lovesick Girls.”

BLACKPINK has maintained their massive influence across YouTube and Spotify, with their continued success a testament to their global impact, even while on hiatus.

Fans, also known as BLINKs, have been expressing their congratulations and support for the group worldwide.

To celebrate, BLACKPINK shared the news with fans, expressing gratitude for their continued support. This milestone only further cements their place as one of the most influential acts in modern music history.

You can check out the music video for “SHUT DOWN” here.

Written by Sofia Reed Kpop Metrics Specialist Kpop, News, Coverage, Trends, Fandom, Updates Sofia Reed has 5+ years of experience in digital analytics and holds a degree in Data Science with certification in audience measurement and platform metrics.

Sofia Reed evaluates K-pop performance using structured data analysis and cross platform comparison. She focuses on identifying growth patterns, engagement shifts, and performance consistency across release cycles. Her work connects numerical indicators with distribution strategy to explain outcomes. She emphasizes repeatable insights supported by verified data sources.

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