The Korean Business Research Institute revealed its latest rankings for individual boy group members’ brand reputations, based on consumer participation, media coverage, communication, and community awareness. Data from January 14 to February 14, covering 755 idols were analyzed to determine the results.
BTS once again dominated the list, claiming four of the top five positions. Jimin remained at the top with a brand reputation index of 5,369,144, marking a 29.62 percent increase from January. Keywords associated with him included “ARMY,” “Who,” and “ARIRANG,” with related terms such as “charming,” “surpass,” and “record,” alongside an impressive 92.94 percent positivity rating.
Jungkook held second place, registering an index of 4,811,777, up 29.71 percent from last month. Jin climbed to third with 3,855,903, achieving the highest growth among the top members at 63.46 percent. BIGBANG’s G-Dragon took fourth place with 3,264,742, rising 24.02 percent, while BTS’s V secured fifth with 3,257,826, increasing 57.25 percent since January.
The results underscore BTS’s enduring influence in the boy group scene. With multiple members consistently ranking high and showing strong increases in brand reputation, the group continues to dominate public perception, media coverage, and fan engagement across South Korea.
