BTS member Jungkook has officially been appointed as the new global ambassador for Chanel Fragrances and Beauty.
On December 11, Chanel announced that Jungkook would serve as the brand’s newest global ambassador for its Beauty division. With this appointment, the singer will represent Chanel’s fragrance and beauty line on an international level and participate in upcoming campaigns and brand initiatives.
The luxury house explained that Jungkook’s personality and artistic spirit align closely with the brand’s identity. According to Chanel, the artist’s bold and innovative energy reflects the values the beauty division aims to express through its products and creative direction.
Thomas du Pré de Saint Maur, head of Global Creative Resources for Chanel’s Fragrance and Beauty, also shared his thoughts on the collaboration. He expressed excitement about welcoming Jungkook to the brand and emphasized that the singer embodies the essence and ideals associated with the House of Chanel.
He added that Jungkook’s passion and distinctive artistry continue to inspire a new generation, making him a fitting representative for the brand. The executive further noted that Chanel is looking forward to working together on future projects.
Jungkook also shared his feelings about the partnership, expressing enthusiasm about becoming part of the Chanel Beauty family. He explained that he views Chanel as a pioneering brand that maintains its iconic identity while continuously pursuing new creative directions. Jungkook added that, as an artist who strives to preserve his own individuality while embracing new challenges, collaborating with Chanel holds special meaning for him.
With this new role, Jungkook continues to expand his presence in the global fashion and beauty industry, further strengthening his influence beyond music through high-profile partnerships with luxury brands.
