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ENHYPEN Surpasses 2.18 Million Pre-Orders for ‘DESIRE: UNLEASH’

By Harper West
· · Updated October 25, 2025 · 1 min read Full version →

ENHYPEN is proving their unstoppable power in album sales once again! As of June 4, Belift Lab revealed that pre-orders for ENHYPEN’s 6th mini album, ‘DESIRE: UNLEASH’, have exceeded an impressive 2.18 million copies.

This marks their third double-million seller, following last year’s ‘Orange Blood’, which surpassed 2 million sales in total.

The group’s growth has been remarkable. Their second full album, ‘ROMANCE: UNTOLD’, recorded 2.34 million first-week sales upon release last July.

ENHYPEN (Credit: YouTube)

In 2023 alone, ENHYPEN sold a staggering 5.45 million albums.

On the international stage, they ranked 2nd and 4th on the IFPI’s 2024 Global Album Sales Chart and Global Album Chart respectively, the highest among all K-pop artists.

About the New Album

  • Concept: Explores desire for a loved one with a darker, more intense twist compared to the pure love themes of their previous ROMANCE series.
  • Title Track: “Bad Desire” — captures a yearning to “turn their beloved into a vampire,” blending emotional vocals with an urban, sexy vibe.
  • Member Contributions: Jay participated in producing, writing, and playing guitar for the track “Helium.”
  • Tracklist: Six tracks including “Flashover,” “Outside,” “Loose,” “Too Close,” the title track “Bad Desire,” and “Helium.”
  • The album ‘BAD DESIRE: UNLEASH’ officially drops on major music platforms at 1 PM KST on June 5.

Kpop Trend Forecaster

Harper West analyzes K-pop performance through comparative data modeling and longitudinal tracking. She focuses on how releases evolve over time across platforms, identifying sustained growth versus short term spikes. Her work integrates engagement metrics with release strategy to clarify performance drivers.

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