Fans Protest Against SM Entertainment, Alleging Discrimination Against NCT’s Jeno

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On March 29th, the Chinese fan base of NCT’s Jeno made a significant statement by sending protest trucks to the headquarters of SM Entertainment, highlighting their grievances and dissatisfaction with the agency’s treatment of the idol.

The protest trucks served as a platform for fans to voice their accusations against SM Entertainment, particularly alleging discrimination against Jeno and criticizing the agency’s management practices.

Lee Jeno (Credits: @leejen_o_423/Instagram)

Fans expressed disappointment over various aspects, including Jeno’s recent styling choices during public appearances, the absence of behind-the-scenes content showcasing his activities, and the agency’s failure to disclose his schedules, hindering fans’ ability to provide support effectively.

One of the main concerns highlighted by fans was the discrepancy between the demanding choreographies Jeno is often assigned on stage and the minimal screen time and lines he receives in the group’s songs. This perceived imbalance in opportunities further fueled fans’ frustration, prompting them to demand fairer treatment for Jeno from SM Entertainment.

Lee Jeno (Credits: @leejen_o_423/Instagram)

Despite the grievances aired against the agency, fans reiterated their unwavering support and affection for Jeno, emphasizing his talent and worthiness of better treatment. Through their protest, fans conveyed a strong message urging SM Entertainment to address the issues raised and ensure equitable treatment for Jeno and all artists under its management.

Written by Sofia Reed Kpop Metrics Specialist Kpop, News, Coverage, Trends, Fandom, Updates Sofia Reed has 5+ years of experience in digital analytics and holds a degree in Data Science with certification in audience measurement and platform metrics.

Sofia Reed evaluates K-pop performance using structured data analysis and cross platform comparison. She focuses on identifying growth patterns, engagement shifts, and performance consistency across release cycles. Her work connects numerical indicators with distribution strategy to explain outcomes. She emphasizes repeatable insights supported by verified data sources.

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