Former ADOR CEO Min Hee Jin has once again drawn significant attention across the K-pop industry after photos revealing the luxurious interior of her new company headquarters went viral.
Following her high-profile departure from her previous position, Min Hee Jin established a brand-new creative entertainment agency, named OOAK.
Photos providing a first look inside the label’s new office space quickly circulated online, offering fans and industry observers a glimpse into the physical home of her next chapter.
The newly revealed office features a high-end, contemporary aesthetic characterized by high ceilings, expansive open windows, and integrated balconies and rooftop areas.
Rather than mirroring a traditional corporate entertainment office, the space relies heavily on sleek minimalism, exposed brick accents, and open-plan layouts, giving the building the feel of an art gallery or high-concept creative studio.
The design choices reflect Min Hee Jin’s well-known focus on privacy, open space, and distinct visual architecture.
Korean Netizens React to the Stylish Office Design
The interior reveal quickly became a hot topic across online discussion platforms, with Korean netizens expressing admiration for the building’s sophisticated aesthetic.
Many pointed out that the creative direction aligns perfectly with Min Hee Jin’s longstanding personal brand and artistic taste, which has historically prioritized strong visual identity and design detail.
On online community forums such as Instiz, users shared enthusiastic reactions regarding the clean aesthetics and unique architectural elements:
“Pretty. It’s so pretty. I’m curious how the interior will look like. It’s clean and pretty. The bricks are so her style LOL.”
“When they were making HYBE’s office too, didn’t they mention privacy was important? Seems like she also reflected this in the new building.”
“The building itself isn’t pretty, but they’re gonna make the interior so f*cking gorgeous anyway.”
Strategic Vision and Anticipation for Upcoming Projects
Min Hee Jin’s meticulous approach to designing her new agency’s headquarters serves as an initial statement regarding OOAK’s brand identity.
Throughout her career as an executive and creative director- spanning her years at SM Entertainment and her tenure establishing NewJeans at ADOR- she has consistently prioritized holistic visual branding across concept art, architecture, and musical identity.
With the physical headquarters now established, anticipation is mounting regarding the creative projects, artists, and trainees OOAK will reveal in the future.
For fans and industry analysts alike, the modern workspace signals that Min Hee Jin is fully prepared to launch her next venture and build a distinct new presence within the K-pop ecosystem.
