ITZY’s track “THAT’S A NO NO,” originally released in March 2020 as part of the same album as “WANNABE,” has experienced a sudden resurgence in popularity following the group’s world tour TUNNEL VISION. The tour, which kicked off in February, marked the first full stage performance of the song, showcasing ITZY’s signature energy and precision. Known for its catchy Moombahton rhythm, the song was already beloved by fans, but the live performance helped it reach a much wider audience.
The performance quickly went viral online, inspiring dance challenge videos across social media. Notably, fellow K-pop artists joined in, including TWICE’s Momo and Jihyo, KickFlip’s Kyehoon and Keiju, ZEROBASEONE’s Zhang Hao, and Lee Chaeyeon, older sister of ITZY’s Chaeryeong. Even Park Jin Young shared a fan video featuring Chaeryeong, commenting on his own excitement and energy. ITZY members responded in playful banter, with Yeji hinting at future surprises and Chaeryeong jokingly offering to join immediately.
The song’s popularity is reflected in measurable metrics. A full-cam video of the performance reached No.1 on YouTube Korea’s daily trending chart on March 8 and accumulated over 3.61 million views by March 13. On the Korean Melon music chart, “THAT’S A NO NO” climbed from No.961 on March 2 to No.191 by March 11.
In response to this renewed attention, ITZY is scheduled to perform the song on music programs, including an upcoming appearance on M Countdown on March 19. Years after its initial release, “THAT’S A NO NO” is now enjoying a second wave of recognition, proving the lasting impact of ITZY’s performances and viral influence across K-pop communities.
