Recent reports indicate that girl group IVE has wrapped up recording for their newest song and is preparing for a comeback. In a departure from past albums, the group is opting to concentrate solely on promoting a single title track, abandoning the double or triple title track approach.
IVE gained attention with their double title tracks “I Am” and “Kitsch” from the ‘I’ve IVE’ album in April of last year. Later, in October, they showcased their versatility with triple title songs “Baddie”, “Either Way”, and “Off the Record” from the ‘I’ve Mine’ album.
As one of the leading 4th generation girl groups, it garnered considerable popularity with their multiple title tracks.
However, concerns arose regarding the potential impact on their digital music performance due to spreading focus across several songs.
For their upcoming album, IVE aims to concentrate their efforts on promoting a single title song.
This decision coincides with their busy tour schedule, currently undertaking their first world tour, ‘Show What I Have’, which has witnessed sold-out performances in Los Angeles and Auckland.
