JYP announced plans to launch this subsidiary in the Latin American music market in the third quarter of 2024. This move aims to expand tour regions for affiliated artists, create new business opportunities, and establish communication channels with local fans.
JYP also introduced their first major project and audition program, LatinAmerica2Korea (L2K). “We will introduce a Latin girl group based on the K-pop system,” JYP stated. To achieve this, they are partnering with Universal Music Latino, a Latin label under Universal Music Group.
In 2023, JYP launched the audition program America2Korea (A2K), a global girl group project, in collaboration with Republic Records, the No. 1 label in the U.S. under Universal Music Group. A2K held auditions in five major North American cities, including Atlanta, Chicago, New York, Dallas, and LA, leading to the debut of the girl group VCHA.
Building on this momentum, L2K is set to be released in Central and South America. The excitement and anticipation for this new global girl group project are growing.
JYP Entertainment has a rich history of producing successful K-pop acts. Established in 1997 by J.Y. Park, the company quickly became one of South Korea’s leading entertainment agencies. JYP is home to numerous popular artists and groups, including Stray Kids, ITZY, and TWICE.
With establishing the Latin American subsidiary, JYP aims to replicate this success in a new market. Their existing idols, such as Stray Kids and ITZY, are expected to lead the way in promoting K-pop in Latin America.
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