LE SSERAFIM Faces Backlash for Neglecting Hanbok, Igniting Cultural Controversy

Thread
Last updated:

A recent topic titled “LE SSERAFIM has never worn Hanbok” surfaced on the Korean forum Pann Nate, drawing nearly 80,000 views and numerous comments, highlighting a contentious issue surrounding the girl group’s cultural representation.

The author of the topic pointed out that, unlike other HYBE idols such as NewJeans, ILLIT, BTS, and TXT, LE SSERAFIM has never been seen wearing hanbok (Korean traditional clothing). This absence of cultural homage extends to special Korean holidays like Chuseok, where LE SSERAFIM opted for contemporary attire while other groups embraced traditional clothing.

Naver result when fans searched “LE SSERAFIM in Hanbok” (Credits: Pann Note)

This criticism is compounded by LE SSERAFIM’s previous controversies involving Japanese elements in their works, which has fueled dissatisfaction among netizens over the group’s perceived lack of embrace of Korean culture, especially given the current geopolitical tensions between Korea and Japan.

Netizens expressed their discontent through various comments:

  • “Even IVE wore a Hanbok despite having a Japanese member.”
  • “Wow, they are truly pro-Japanese idols.”
  • “It’s surprising that they don’t wear hanbok at least once…”
  • “Isn’t this just the company’s fault? It’s not like LE SSERAFIM have any say in this.”
  • “They are basically a J-pop group~”

LE SSERAFIM (Credits: Source Music)

The absence of hanbok wear by LE SSERAFIM, alongside their previous controversies, has ignited a broader conversation about cultural representation and identity in the K-pop industry, prompting reflection on the responsibilities of artists in searching sensitive geopolitical dynamics through their artistic choices.

Written by Mason Turner Senior Editor Kpop, Content, Strategy, Trends, Fandom, Reviews, Publishing Mason Turner has 8 years of experience in editorial management and holds a degree in Communications with certification in digital publishing and workflow optimization.

Mason Turner manages K-pop editorial output with an emphasis on structure, consistency, and publication efficiency. He refines content pipelines, ensuring articles meet accuracy and formatting standards before release. His approach integrates editorial judgment with performance data to maintain relevance across topics. He focuses on scalable processes that support high volume publishing without compromising quality.

THREAD

Share your take. All comments are held for review before appearing.

Be the first to share your thoughts.