On May 8, 2025, Lululemon Korea officially announced that Kazuha, a member of the popular K-pop group LE SSERAFIM, has been chosen as the brand’s new ambassador in Korea.
The announcement highlighted Kazuha’s qualities of intention, strong will, and confidence, which align perfectly with the values of the brand.
Through this partnership, Lululemon hopes to inspire more people to understand the importance of movement and unlock their inner potential.
This collaboration further solidifies Kazuha’s growing influence in the fashion and wellness industries, joining other notable figures who have become brand ambassadors for Lululemon worldwide.
Fans of LE SSERAFIM are excited to see Kazuha take on this new role, as it reflects her dynamic image and versatile talents.
In addition to her new ambassadorial role, LE SSERAFIM is preparing for their upcoming comeback in Japan with the release of their 4th single, Different, set for June 24.
This partnership with Lululemon adds to the group’s growing list of accomplishments and will likely draw even more attention to both Kazuha and the group’s future endeavors.
