Rookie girl group MEOVV member Ella has been selected as the new model for Lotte Chilsung’s ‘Chilsung Cider Zero’.
The brand launched a fresh TV commercial and promotional campaign featuring Ella on July 25 KST.
In the commercial, Ella plays a high school student who finds relief from the summer heat and the pressures of her studies with a refreshing sip of ‘Chilsung Cider Zero’ — a perfect summer pick-me-up.
An alternate version of the campaign aimed at consumers in their 20s is also planned, set to release in late August, again starring Ella.
Ella is steadily gaining attention as a promising face in both music and advertising. Fans can look forward to seeing more of her soon, both on-screen and in MEOVV’s future activities.