New Jeans Fans Suspect HYBE of Sending Protest Truck for Media Attention

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On April 24, a protest truck displaying supportive messages for NewJeans’ activities under HYBE appeared in front of HYBE’s Yongsan building. Messages on the truck addressed Min Hee-jin, urging her to stop using NewJeans and their families for various purposes.

Despite initial assumptions linking the truck to NewJeans’ fandom, Korean fans have expressed doubts. Notably, no fan groups or individuals have claimed responsibility for organizing the protest. This absence of a clear origin is unusual, as fans typically release statements to clarify their intentions behind such actions.

Some fans suspect that the protest truck was orchestrated by HYBE itself rather than genuine supporters of NewJeans. Speculations emerged after fans discovered that photos of the protesting truck were initially shared by a media outlet known for favoring HYBE.

NewJeans Fans doubt Hybe for sending a Protest Truck to itself for Media Attention (Credits: X)

This raised suspicions that HYBE might have orchestrated the protest to garner media attention and project the illusion of fan dissatisfaction.

Expressing skepticism, a fan questioned the motive behind the protest, emphasizing that genuine fans had no reason to send such a truck. The fan’s comment reflects widespread doubts among NewJeans supporters regarding the authenticity and purpose of the protest.

NewJeans (Credits: Pinterest)

As the controversy surrounding the protest truck unfolds, fans of NewJeans continue to scrutinize the circumstances surrounding its appearance. The involvement of media outlets with connections to HYBE further fuels suspicions of orchestrated publicity stunts aimed at manipulating public perception.

Written by Mason Turner Senior Editor Kpop, Content, Strategy, Trends, Fandom, Reviews, Publishing Mason Turner has 8 years of experience in editorial management and holds a degree in Communications with certification in digital publishing and workflow optimization.

Mason Turner manages K-pop editorial output with an emphasis on structure, consistency, and publication efficiency. He refines content pipelines, ensuring articles meet accuracy and formatting standards before release. His approach integrates editorial judgment with performance data to maintain relevance across topics. He focuses on scalable processes that support high volume publishing without compromising quality.

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