NewJeans Makes Top 10 at MMA 2024 Despite Agency Changes

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Despite facing some challenges, including the recent termination of their exclusive contract with ADOR, the popular K-pop group NewJeans has made a remarkable achievement by securing a spot in the Top 10 at the 2024 Melon Music Awards (MMA).

Held on November 30 at the Inspire Arena in Incheon, the MMA is one of South Korea’s largest and most prestigious music award ceremonies, recognizing the best in music through a combination of user votes, expert evaluations, and Melon data.

Although the group did not attend the event, NewJeans made a strong impression with their recent musical output, including popular tracks like “Bubble Gum,” “How Sweet,” “Right Now,” and “Supernatural,” which were all well-received by their fans.

NewJeans (Credit: YouTube)

The group’s consistent engagement with fans through these releases and performances helped secure their place in the Top 10 of the year, even amidst their agency transition.

In addition to their MMA achievement, NewJeans made an appearance on the Japanese TV Asahi music program Music Station on November 29, marking a successful return to the spotlight.

This accomplishment follows recent news of their contract termination with ADOR, yet the group quickly resumed their normal activities, proving their resilience in the face of industry changes.

The MMA Top 10 recognition highlights their impact on the K-pop scene and reaffirms their position as one of the leading acts in the genre.

Written by Mia Collins Kpop Reporter Kpop, Streaming, Metrics, Trends, Fandom, Charts, Engagement, Virality Mia Collins has 5+ years of experience in entertainment reporting and holds a degree in Journalism with training in digital news production and media analysis.

Mia Collins reports on K-pop developments with a focus on timely coverage and factual accuracy. She tracks artist activities, releases, and industry updates, ensuring information is clearly structured and verifiable. Her approach prioritizes speed without compromising reliability. She contextualizes news within broader trends to maintain relevance.

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