Amidst anticipation for NewJeans’s upcoming comeback, tensions between entertainment giants HYBE and ADOR have intensified, casting uncertainty over the group’s promotional activities.
The conflict centers on allegations against Min Hee-jin, including management rights, audit disputes, and contractual terms, creating controversy as NewJeans gears up for its return.
NewJeans is set to make waves with a double single release on May 24th in Korea followed by a Japan release on June 21st, collaborating with celebrated artist Takashi Murakami. However, fans are left questioning how HYBE’s internal strife will impact the group’s promotional efforts.
ADOR criticized HYBE for a sudden audit without considering their perspective, citing potential negative consequences for NewJeans’s brand image. HYBE defended their actions, accusing Min Hee-jin of escalating tensions by involving artists in disputes.
The conflict extends to past promises and decisions regarding NewJeans’s debut. ADOR alleged that HYBE reneged on a promise to debut NewJeans as their first girl group, opting instead for LE SSERAFIM. HYBE claimed Min Hee-jin’s insistence on independent management influenced this decision.
Another issue surrounds Min Hee-jin’s contractual terms, with ADOR raising concerns about what they deem an unreasonable competition ban. HYBE emphasized confidentiality and Min Hee-jin’s option to sell her stake in the future.
The ongoing conflict between HYBE, ADOR, and Min Hee-jin leaves fans on edge as they await NewJeans’s return. Despite behind-the-scenes turmoil, anticipation remains high for the group’s comeback and their collaboration with Takashi Murakami, signalling hope for a successful return to the K-pop scene.
