The Korean Business Research Institute has released its brand reputation rankings for individual girl group members for the month of November.
The rankings were determined through a comprehensive analysis of several data categories, including consumer participation, media coverage, communication activity, and community awareness.
For this report, the institute evaluated big data gathered between October 16 and November 16, analyzing the activity and public engagement surrounding 730 girl group members.
IVE’s Jang Won Young maintained her position at No. 1 this month, achieving a brand reputation index of 7,306,431. In the keyword analysis related to her ranking, prominent phrases included “XOXZ,” “I love you, I love you, sleep well,” and “Lucky Vicky.”
The most frequently associated terms connected to the idol were “sexy,” “charming,” and “advertise.” Additionally, the positivity-negativity analysis surrounding Jang Won Young showed overwhelmingly favorable sentiment, recording 93.56 percent positive reactions.
Members of BLACKPINK claimed the next three spots on the list. Jennie climbed to second place with a brand reputation index of 7,120,297, representing a significant 56.83 percent increase compared to her score in October.
Rosé followed in third place with a brand reputation index of 5,906,937, while Lisa secured fourth with a brand reputation index of 3,989,308. Lisa’s score also reflected a 6.40 percent rise from the previous month.
IVE’s An Yu Jin rounded out the top five, recording a brand reputation index of 3,963,897. Her score marked an 8.76 percent increase since October.
Outside of the top five, several other idols also ranked highly in this month’s list. aespa’s Winter placed sixth, followed by cignature’s Jeewon in seventh. LE SSERAFIM’s Kim Chaewon took eighth place, while IVE’s Liz ranked ninth. BLACKPINK’s Jisoo completed the top ten.
The remainder of the top 30 featured a wide range of popular girl group members across the K-pop industry. These included Red Velvet’s Joy, NMIXX’s Sullyoon, OH MY GIRL’s Mimi, ILLIT’s Wonhee, TWICE’s Nayeon, TWICE’s Jihyo, IVE’s Rei, TWICE’s Momo, aespa’s Giselle, Red Velvet’s Seulgi, Hearts2Hearts’ Ian, Red Velvet’s Irene, IVE’s Gaeul, ITZY’s Yuna, aespa’s Ningning, TWICE’s Jeongyeon, LE SSERAFIM’s Huh Yunjin, TWICE’s Mina, Red Velvet’s Wendy, and IVE’s Leeseo.
Brand reputation rankings published by the Korean Business Research Institute are widely referenced in the entertainment industry as an indicator of public interest in celebrities. By examining online discussions, media exposure, and fan engagement, the rankings provide insight into which artists are generating the most attention in a given month.
