The Korean Business Research Institute has revealed its brand reputation rankings for film actors this month, highlighting the movie stars who generated the most public interest and online engagement over the past several weeks. The rankings offer insight into which actors have maintained strong visibility and influence in the film industry based on audience discussions and media presence.
To determine the results, the institute conducted an extensive analysis of big data collected from October 18 to November 18. The evaluation examined several factors, including consumer participation, media coverage, interaction levels, and community awareness indexes related to 50 popular film actors.
By analyzing these metrics, the institute measures the overall impact and popularity of actors across news coverage, online platforms, and public discussions.
According to the latest rankings, Kang Ha Neul secured the No. 1 position for November with a brand reputation index of 3,686,409. The actor generated significant public attention during the analysis period, with several key phrases appearing frequently in his keyword analysis.
High-ranking phrases associated with him included “The First Ride,” “Cha Eun Woo,” and “comedy,” reflecting topics and projects that were widely discussed in connection with the actor.
In addition, related descriptive terms such as “fun,” “prolific,” and “work hard” ranked highly among discussions about him, highlighting the public’s perception of his personality and professional dedication. Kang Ha Neul’s positivity-negativity analysis also revealed a strong reception from audiences, with an impressive 87.02 percent of reactions categorized as positive.
Jo Woo Jin ranked second for the month with a brand reputation index of 3,236,735, reflecting consistent public engagement and media coverage surrounding his work. Following him in third place was Lee Jung Jae, who recorded a brand reputation index of 3,034,145 for November. The actor, known for his long-standing career and prominent roles, continued to attract considerable attention during the evaluation period.
Ryu Seung Ryong claimed the fourth spot with a brand reputation index of 2,929,996, while veteran star Lee Byung Hun rounded out the top five with a score of 2,812,357. Both actors maintained strong public recognition and discussion, contributing to their positions among the most talked-about film actors during the month.
Other actors who appeared in the rankings include Kim Da Mi, Kim Sun Young, Go Youn Jung, Lee Seo Jin, Kim Woo Bin, Ma Dong Seok, Ahn Sung Ki, Kim Young Kwang, Jeon Yeo Been, Kim Ji Young, Choi Sung Eun, Choi Woo Shik, Ko Kyu Phil, Lee Kwang Soo, Park Bo Young, Ha Jung Woo, Han Hyo Joo, Song Joong Ki, Gong Myoung, Jang Dong Ju, Jo Jung Suk, Hyun Bin, Han Ji Min, Jung Hae In, and Kim Hye Soo, all of whom secured places within the top 30 for the month.
