Virtual K-pop boy group PLAVE has officially kickstarted the promotional rollout for their highly anticipated upcoming release.
On September 17, 2026, at midnight KST, the popular five-member virtual group revealed their official promotion schedule alongside the first initial teaser image for their new mini album, titled “HYPERDRIVE.”
The announcement marks the beginning of an exciting teaser period for fans worldwide as the group prepares to showcase new music, visuals, and virtual content following their successful milestone activities earlier in the year.
Official Release Dates and Promotional Timeline Details
According to the official schedule shared across PLAVE’s social media channels, the promotion rollout for “HYPERDRIVE” will culminate in both digital and physical album drops scheduled for mid-October:
- Digital Album & Music Video Release: The mini album “HYPERDRIVE” and the accompanying official music video for its title track will be released digitally on October 12, 2026, at 6:00 p.m. KST.
- Physical Album Release: The physical version of the “HYPERDRIVE” album will officially hit stores and begin shipping the following day, on October 13, 2026.
Leading up to the main release dates, the promotion schedule outlines a structured sequence of teaser drops, including concept photos, tracklists, highlight medleys, and music video teasers designed to build momentum ahead of the official drop.
Context and Significance of PLAVE’s “HYPERDRIVE” Return
Since their debut, PLAVE- comprising members Yejun, Noah, Bamby, Eunho, and Hamin- has achieved exceptional commercial success and industry recognition, bridging the gap between cutting-edge motion-capture technology and traditional K-pop fandom culture.
The group has consistently broken sales records for virtual artists on domestic music platforms and physical music charts like Circle Chart, earning major gold and million sales certifications both in South Korea and internationally.
Coming off major milestones such as their 2026 world tour “KEEP IT MANIC” and ongoing high chart performances, “HYPERDRIVE” represents the next major evolutionary phase in PLAVE’s musical discography.
With the official promotion schedule now public, fans can look forward to a comprehensive slate of teaser releases leading up to the digital release on October 12 and the physical album drop on October 13.