Emerging K-pop girl group WITCHX has been chosen as the fresh face of the international fashion brand O’Neill for its latest summer campaign. Showcasing their vibrant and youthful spirit, WITCHX stars in a series of colorful and dynamic pictorials that highlight the brand’s new Summer Collection.
The campaign captures each member’s unique charm through a diverse range of styles—from sporty athleisure looks inspired by surfing culture to playful floral swing dresses that emphasize their lively and confident personas.
WITCHX’s healthy and energetic vibe perfectly matches O’Neill’s casual yet stylish aesthetic.
A representative from O’Neill expressed excitement about this collaboration, saying, “After our successful campaign with boy group The Wind, we are thrilled to feature WITCHX, a rookie group rapidly gaining attention.
Their fresh energy and bold attitude align well with our brand’s summer vibe, and we anticipate great synergy.”
WITCHX debuted in October 2024 with their single album BLALA and is currently preparing a comeback with a powerful new track titled Run Baby Run, promising a strong and captivating new image that contrasts their debut.
This partnership marks a significant milestone for WITCHX, further solidifying their presence in the entertainment and fashion industries as they continue to make waves as one of the most promising rookie groups of the year.