On May 13, 2025, it was confirmed that actress Shin Se Kyung will play the female lead in BTS’s Jin’s highly anticipated music video for the title track “Don’t Say You Love Me.”
The song is part of his upcoming solo album ECHO, which is set for release on May 16, 2025, at 1 PM KST.
Jin unveiled the music video poster for “Don’t Say You Love Me” at midnight KST, featuring silhouettes of two lovers, with an intense and palpable tension between them.
The poster also hints at themes of emotional distance and the fading moments of a once-joyful connection.
The striking imagery sets the tone for the song’s melancholic vibe, which reflects the complex emotions of love, portraying it as both a source of comfort and pain.
The song itself is described as a pop track with a simple, restrained composition, designed to evoke a sense of longing.
Jin’s calm, expressive voice adds depth to the song, amplifying the emotional weight of the narrative.
The music video, which is expected to be dramatized, will feature Shin Se Kyung as the female lead, adding further intrigue to the visual storytelling.
As a renowned actress, her involvement in the project has already sparked significant excitement among fans, who are eager to see the collaboration unfold on screen.
Meanwhile, ECHO will feature seven tracks spanning multiple genres, each representing different moments in life and how those experiences resonate like “echoes.”
The album’s diverse soundscape will include band-style compositions, with “Don’t Say You Love Me” as its centerpiece.
Fans are eagerly awaiting the release of ECHO and the music video, which promises to be a deeply emotional and cinematic experience.
