Stray Kids’ Felix Faces Backlash For Showing Coca-Cola Bottle On Live, Apologizes Minutes Later

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Stray Kids’ Felix became embroiled in controversy today when he unintentionally displayed a Coca-Cola bottle during an Instagram live session.

The incident sparked fervent discussions among fans and on social media regarding Coca-Cola’s purported connection to the Israel-Palestine conflict, prompting public calls for boycotting the brand.

In the live broadcast, viewers noticed Felix drinking from a Coca-Cola bottle, prompting immediate comments on the support of the brand amid ongoing conflict. The response was swift, filled with disappointment from fans sensitive to the conflict’s implications.

Apparently aware of the backlash in comments and on social media, Felix promptly addressed the issue during the same live broadcast before concluding the session.

“By the way, I want to apologize for bringing out the Coca-Cola bottle. I do apologize for just showing that on live.

I didn’t mean to hurt anyone’s feelings, so yes, I really want to say I’m very sorry for showing that out. I didn’t want to make STAYs upset, so I just want to say I’m really sorry for bringing that up.

Stray Kids’ Felix sparks criticism related to the Coca-Cola bottle (Credit: YouTube)

And I won’t um… Next time on my mukbang live, when I’m eating chicken or anything else, I won’t do it. I’m sorry for making everyone upset. I’m really sorry. I don’t have time, but thank you so much for watching this live, and I hope everyone stays safe and happy this year.”

Fans warmly received Felix’s swift response and apology, appreciating his sensitivity to the issue. His prompt apology, especially without waiting for a statement from Stray Kids’ management company JYP Entertainment, which has an ongoing brand deal with Coca-Cola, was noted as rare in the industry.

Written by Ava Carter Kpop Data Analyst Kpop, Streaming, Metrics, Trends, Fandom, Charts, Insights Ava Carter has 8+ years of experience in music analytics and holds a degree in Media and Communications with training in data analysis and audience metrics.

Ava Carter analyzes K-pop performance data with an emphasis on measurable growth and platform dynamics. She evaluates how releases gain traction across streaming and social ecosystems, linking metrics to audience behavior. Her work prioritizes clarity, using structured data to explain outcomes without speculation. She focuses on patterns that indicate long term artist scalability.

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