On June 15, 2026, the fashion and music worlds intersected in a major way as Italian luxury house Tod’s officially announced HAN, the versatile member of the global powerhouse boy group Stray Kids, as its newest brand ambassador.
The announcement spread like wildfire across social media platforms and fashion news outlets, generating immense celebration from fans worldwide.
By securing this partnership, HAN officially steps into the high-fashion spotlight as a solo ambassador, completing a monumental milestone for the group where all members now represent top-tier global fashion institutions.
According to Tod’s, the decision to tap the multi-talented artist stems from his “authentic individuality and contemporary vision,” solidifying a mutual bond centered on modern style and premium craftsmanship.
Bridging the New Generation with Timeless Italian Craftsmanship
In their formal statement welcoming the artist, Tod’s emphasized that HAN was selected because he effortlessly bridges the gap between classic luxury and modern-day trends.
The brand highlighted his immense musical creativity, positive energy, and vast international reach as key elements that perfectly resonate with the house’s evolution.
In an official post outlining the collaboration, Tod’s warmly described the Stray Kids performer as an individual who “embodies the spirit of a new generation while reflecting the timeless values that have defined Tod’s for generations,” marking a beautiful alignment between the artist’s identity and the heritage brand’s core ethos.
The unveiling was accompanied by a stunning series of introductory portraits showcasing HAN interpreting contemporary Italian dressing.
In the campaign imagery, he effortlessly modeled some of the brand’s most prestigious signature designs, including the iconic Pashmy jacket and the contemporary Red Dot Sneakers.
The sophisticated styling highlights his refined sensibility and natural charm, proving that his artistic identity extends far beyond his renowned songwriting, rapping, and producing skills.
From the Studio to the Runway: Directing the Focus to Milan Fashion Week
HAN expressed immense pride and excitement regarding his official entry into the luxury house’s family.
Speaking about the milestone, he shared his long-standing admiration for the label’s dedication to artisanal quality, stating that the brand’s “Italian production, quality and style had impressed him for some time.”
Looking ahead, the idol revealed his eagerness to actively immerse himself in the brand’s culture, explaining that through his upcoming projects, he fully plans to “experience and share the values and lifestyle associated with the house.”
STAYs will not have to wait long to see the partnership leap from digital campaign sheets to real-world fashion events.
The collaboration is set to progress immediately, with HAN confirmed to make his first formal public appearance as an ambassador at the Tod’s men’s presentation during Milan Fashion Week on June 21, 2026.
This high-profile debut in Italy marks the beginning of an expansive lineup of joint projects and global campaigns, turning a new chapter in HAN’s career where his unique, rock-star energy meets the enduring elegance of classic Italian lifestyle.
