INDUSTRY FOCUS
She covers campaign performance, audience growth strategies, and brand positioning in K-pop. Her analysis incorporates data from YouTube, Spotify, and TikTok, along with traffic sources and engagement metrics. She also evaluates how cross platform promotion and timing influence reach.
AUTHOR DETAILS
Marketing Head at Kpop Radar, directing campaign strategy, audience development, and performance tracking across digital channels.
FAVORITE MEDIA
Music videos, live performances, campaign case studies, brand documentaries, artist interviews, social media content, analytics dashboards
