Iconic singer and actress BoA is set to end her historic partnership with SM Entertainment after 25 years. On the 12th, SM confirmed that following careful discussions with BoA, both sides agreed to conclude her exclusive contract on December 31, 2026, marking the close of one of K-pop’s most influential collaborations.
Debuting in 2000 at just 13 years old, BoA quickly became a trailblazer in the Korean music scene. Known as the “Star of Asia,” she played a pivotal role in expanding the Korean Wave internationally, earning widespread acclaim across Asia and inspiring generations of younger artists. SM praised her relentless dedication, highlighting her achievements as a singer, producer, and cultural ambassador, describing her career as filled with record-setting milestones and historic firsts in Korean pop music.
BoA Concludes 25-Year Partnership with SM Entertainment, Embarking On New Chapter
Reflecting on the partnership, SM expressed deep gratitude to BoA and her fans, Jumping BoA, noting that she has remained an icon for 25 years. The company called her journey “remarkable,” praising her growth from a debut teen artist into a global superstar while recognizing her as a role model for countless performers.
Although her contract ends, SM confirmed that BoA will continue to receive support as she pursues new activities and challenges independently. The agency expressed hope for her continued success, emphasizing admiration not only for her as an artist but also for Kwon BoA as a person, wishing her happiness and fulfillment in the next chapter of her career.
