The clash between HYBE and ADOR, fueled by accusations and counterclaims, has brought attention to the delayed debut of girl groups NewJeans and LE SSERAFIM, with K-media delving into the role of Sakura in this intricate issue.
According to recent reports, ADOR’s CEO Min Hee Jin revealed that HYBE initially promised to debut NewJeans under her label as “HYBE’s first girl group.” However, delays ensued due to disagreements over debut logistics, including the decision to launch NewJeans under ADOR instead of Source Music, where other trainees were expected to debut.
Notably, NewJeans’ debut timeline was further complicated by the arrival of Sakura at Source Music. HYBE allegedly advised Min Hee Jin against promoting NewJeans during this period to avoid confusion with LE SSERAFIM’s debut, leading to speculation that HYBE aimed to emphasize LE SSERAFIM as Min Hee Jin’s girl group.
Communication records between CEO Park Ji Won and Min Hee Jin reportedly highlight strategic decisions made by HYBE to manage debut schedules and preserve the market value of both girl groups amidst rumours surrounding Sakura’s transfer.
ADOR countered HYBE’s claims, asserting that delays were influenced by disputes and strategic manoeuvring rather than R&R issues between Source Music and Min Hee Jin. The handling of debut promotions raised concerns over transparency and the integrity of both NewJeans and LE SSERAFIM’s debut narratives.
The involvement of Sakura and the alleged impact on NewJeans’ debut timeline underscores the complexities in the K-pop industry, where strategic decisions by entertainment labels can influence market perceptions and debut strategies.
As the conflict between HYBE and ADOR intensifies, K-media continues to dissect the intricate details behind the delayed debuts, shedding light on the challenges faced by emerging girl groups and the broader dynamics of the Korean entertainment industry.
This reimagined article aims to disclose the complexities surrounding girl group debuts amidst corporate conflicts, highlighting the role of key figures like Sakura and the strategic decisions shaping debut narratives. Let me know if you need further adjustments or additional insights!
