As of April 2026, Im Nayeon, the eldest member and iconic center of TWICE, has reached a new financial peak.
Following the massive success of her sophomore solo effort and the group’s record-breaking “THIS IS FOR” World Tour, her estimated net worth is valued between $5 million and $9 million.
While she is consistently one of the highest earners in the group due to her solo discography and high-volume brand deals, the question of whether she is the “wealthiest” remains a point of friendly debate, often shadowed by the generational family wealth of her teammate Tzuyu and the recent high-stakes real estate moves of Momo.
The Solo Advantage: “Na” and the Streaming Surge
Nayeon’s wealth trajectory shifted dramatically in 2022 when she became the first TWICE member to debut solo with IM NAYEON.
By 2026, she has built on that momentum, making her a primary beneficiary of both group and individual royalties.
- “Na” (2024) Success: Her second mini-album, Na, released in June 2024, maintained her streak on the Billboard 200 and moved over 450,000 units in South Korea alone. The success of tracks like “ABCD” and the viral longevity of “POP!” ensure a consistent stream of digital royalties.
- Touring Dominance: In the first quarter of 2026, TWICE completed a massive 33-show run in 19 North American cities. As a central figure in these performances, Nayeon earns a significant share of the group’s touring revenue, which is estimated to be one of the highest for any girl group in the “stadium era.”
- Solo Stage Spotlight: During the ongoing 2026 world tour, Nayeon’s solo stage- featuring the track “Kimagure Romantic” (a non-album single released in 2025)- has been a major draw for the Japanese market, where she holds immense individual popularity.
Global Ambassadorships and Commercial Influence
Nayeon’s “fresh and luxury” image has allowed her to pivot from domestic Korean brands to major international fashion houses.
Her endorsement portfolio in 2026 is a significant pillar of her wealth, generating an estimated $1 million to $2 million annually.
Brand Category Status in 2026
- Louis Vuitton Luxury Fashion A long-standing partnership; she recently fronted the 2026 “Wink” collection.
- Grove Casual Fashion Currently leading the “Wear Yourself with NAYEON” campaign as of April 2026.
- Bonia Luxury Goods Signed as a brand ambassador in early 2024, focusing on Southeast Asian markets.
- Fingersuit Beauty/Nails A staple endorsement that aligns with her trend-setting status in the beauty world.
- Fwee Cosmetics A newer partnership in 2026 targeting the Gen-Z demographic.
On April 21, 2026, just yesterday, Nayeon attended the revealing of the Grove flagship store in Apgujeong, Seoul, a testament to her active and ongoing influence in the fashion retail space.
Is She the Wealthiest Member?
The title of “Richest Member” of TWICE is nuanced.
While Nayeon likely earns the most from active individual music activities and solo performance fees, she faces stiff competition for the top spot:
- Tzuyu: Often cited as the wealthiest due to her family’s extensive business empire in Taiwan (including dermatology clinics and cafes) and her recent purchase of a $3.3 million penthouse in Kaohsiung.
- Momo: Made headlines in October 2025 for a $3.1 million cash purchase of a luxury villa in Guri, South Korea. Her high-value Japanese endorsements (Miu Miu, Onitsuka Tiger) and high Instagram engagement make her a top financial contender.
- Jihyo: As the leader and a major songwriting contributor, her royalty income from the group’s extensive discography is substantial.
“Being the oldest doesn’t mean I just lead; it means I have to keep showing new sides of myself.
Whether it’s solo or with the group, my focus is always on the energy we give to ONCE.”- Nayeon, during a 2025 backstage interview.
Ultimately, Nayeon’s net worth reflects her position as the “Face of the Group.”
Whether she is #1 or #2 on the balance sheet, she remains the most commercially visible member, having successfully turned her “Ace” status into a multi-million dollar personal brand.
